British Airways scoops full quiver of service awards

Johannesburg: Wednesday 4 February 2009 – British Airways, the premium full service domestic and regional airline operated by Comair Limited has once again been proven to offer the best customer service. In an unprecedented run, the airline scooped top honours in a variety of service awards.

In Ask Afrika’s prestigious Orange Index awards for service excellence, British Airways was voted as the industry winner and placed 14th overall.

In the Airports Company of South Africa’s (ACSA) much-anticipated annual Feather Awards British Airways was voted the best full service airline at all four major airports: Johannesburg, Cape Town, Port Elizabeth and Durban.

Heidi Brauer, the airline’s Executive Manager: Marketing says, “Our success can be attributed to consistently investing in maintaining our leadership as a premium product and service and by concentrating on our people and the quality and consistency of service they deliver to our customers”.

With this year being its 12th year of successful operation the local franchise has also made significant improvement on its internal key metric of ‘overall satisfaction’ from 73% last year to 81% this year.

The ACSA Feather Awards are customer service awards held annually at each of the organisation’s airports countrywide. Judging of each category is done by an independent marketing company who interview each airline’s customers at various points within an airport operation including check in, boarding and baggage collection. Criteria on which each airline is judged include punctuality, queue management, staff attitude towards customers and adherence to safety and security procedures.

“These awards are the result of great team effort. Our entire team is committed to making Comair the leading customer service company in South Africa, and everyone deserves huge accolades for this wonderful achievement.” concluded Brauer.